The rise of data visualization in finance has ended the days of PowerPoint eye(sore) charts brought a new level of performance to the FP&A organization within companies. You’re probably familiar with the tried-and-true saying “a picture is worth a thousand words,” which is simply another way to say, “seeing is believing.” What if the picture was real data that could lead to impactful, actionable insight?
What is data visualization? According to Sisense, it’s the creation of visual representations of data that clearly communicate insights through charts and graphs. These charts and graphs help leaders and decision-makers make better, data-based decisions more quickly than the traditional data table. And it keeps them from getting lost in a Where’s Waldo-style puzzle maze of stats and datapoints.
Time is money – and so is information. Spending hours upon hours digging through the data in the traditional format is a thing of the past. Utilizing data visualization practices, organizations can leverage their data to improve all aspects of their business. There are several advantages of these new data visualization techniques over the traditional reporting methods:
Data visualization makes it easier to interpret your finance data.
Most people are visual learners, so most of the world naturally prefers visualizations of concepts and new information. Charts and graphs allow the users to see context surrounding data you’re trying to convey through your visualization. Traditional reporting methodologies typically present static data points – and place the burden of interpretation on the analyst and even the reader. Interpretation is always risky, especially with data-based decision-making.
Data visualization allows for quick interpretation of results (the way you intended).
In this example, by looking at the chart below, a sales manager can quickly identify how each of their territories are performing in relation to goals:
Clearly, Europe is leading the pack and outpacing their goal (line trend), while South America has some catching up to do. In a traditional report, with static data points, the manager could take more time arriving at this conclusion – if getting there at all. The time saved can now be invested in developing solutions rather than figuring out where the problem lies, saving time and money.
Large quantities of data can be interpreted more efficiently.
Along with the speed of interpretation, a manager can now take larger quantities of data, see the bigger picture more efficiently and build concise reporting. Visualization tools utilize filtering properties to allow the manager to dig into the data more proficiently. Taking the above example, the manager can simply click on South America, and a new chart can be highlighted showing which countries in South America are contributing to the lagging performance.
And when the manager clicks on South America, s/he can now see that Brazil is the reason South America is falling short of both the month-to-date and year-to-date goals.
With the traditional model, this manager would have to dig through each of the data points and spend time manually calculating or analyzing numbers to determine the source of the problem.
Data visualization in finance helps reveal patterns and anomalies.
Trending data is easier to see in a chart or graph than it is using monthly reports of static data points. Continuing with our example from above, the manager can now click on Brazil to pop up their monthly performance for the year. Digging deeper, they can even see what products are contributing to the miss over time. The ability to dig into the visual patterns allows for better decision making on the manager’s part as well as the ability to see what is continuously contributing to the problem. Does Brazil just not purchase one certain product? Is there a competitor in Brazil that is outpacing us? All of these insights can be captured through trending information that is easily visualized in charts.
These advantages of data visualization provide businesses a true competitive edge – especially in today’s data-filled world. And the potential growth and operating efficiency that can be mined quickly cover the initial costs of implementing visualization tools. From Spreadsheet Server to Tableau to Power BI, there are a lot of tools to choose from. Good news is 8020 Consulting can partner with you to find and customize a solution that’s best for your organization. Contact us to see how we can help.
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About the Author
Kendra has 19 years of diverse finance, operational strategy and project management experience in the retail, CPG, med-device and real estate industries. Prior to joining 8020, Kendra was the VP of Finance at Centric Parts and also held Director of Finance positions at PetSmart and Karl Storz. Other experience includes a position at St. John Knits, Panattoni Development Company and external audit experience at BDO Seidman. Her expertise includes FP&A, operational strategy, budgeting and forecasting, reporting, cash flow forecasting, sales operations and compensation, risk management, project management, KPI management, business process re-engineering, and financial systems implementations. Kendra holds a Bachelor of Science degree in Accounting from Washington State University, an MBA from Pepperdine University and is a California CPA.