AJ Minnetian

About AJ

 

Key Achievements

  • Drove Marketing Finance efforts at Hulu leading it to become the fastest growing streaming service. Led related analysis into strategic partnerships, Marketing acquisition costs and LTV, product bundling opportunities, and landscape analysis resulting in robust subscriber growth.
  • Led Strategic Planning operations at Google Fiber, delivering the divisions first ever Long range plan and yielding expansion planning efforts into 5 new domestic markets.
  • Drove pricing and packaging analysis at Grammarly that in turn increased International revenue opportunities through higher user conversion and improved user economics.
  • Drove market and competitor research efforts at Grammarly, identifying potential acquisition targets, leading to the acquisition of two AI companies to accelerate their transition in the AI productivity space.

Technology Expertise

  • Excel
  • Hyperion Essbase
  • Google Sheets

Education

  • McGill University - Bachelor in Engineering
  • UCLA Anderson School of Management - MBA

Previous Companies

  • Grammarly
  • Google
  • Hulu/Disney
  • eHarmony
  • Experian
  • Shopzilla
  • RBC Capital Markets